T-shirt design

Illustration • Hand Lettering • Merch Design
Squoze Juice

Fort Worth cold-pressed juice company, Squoze, needed to elevate its merch with a new design that more closely aligned with the brand’s personality.

Over time, Squoze built a strong foundation: a unique product, a loyal customer base, and a steady revenue. The growth of the business provided an opportunity to strengthen the brand’s visual identity and to show customers that Squoze is more than just a juice company. It’s a community of happier, healthier humans.

Funky

✳︎

Carefree

✳︎

Energetic

✳︎

Playful

✳︎

Active

✳︎

Bold

✳︎

Authentic

✳︎

Healthy

✳︎

Friendly

✳︎

Adventurous

✳︎

Joyful

✳︎

Funky ✳︎ Carefree ✳︎ Energetic ✳︎ Playful ✳︎ Active ✳︎ Bold ✳︎ Authentic ✳︎ Healthy ✳︎ Friendly ✳︎ Adventurous ✳︎ Joyful ✳︎

The challenge

Because Squoze lacked existing visual guidelines, the new t-shirt design would shape the trajectory of the brand. I saw the opportunity to create a design that captured the brand’s ideals, values, and personality, and could lay the groundwork for future lifestyle marketing. The challenge was creating a design that could simultaneously be recognizable as Squoze and propel the brand into a new era.

The process

Working directly with the founder, I carried out the project from concept to final execution.

Intro call to align on goals, expectations, and preferences
Variety of mood boards to refine the direction
Initial draft, with two rounds of revisions
Print-ready files to the vendor

The solution: a t-shirt that is uniquely and unmistakably Squoze

The community response

Squoze was already massively popular at local markets, but what this new t-shirt design accomplished was bigger than the juice. It turned a successful product into a lifestyle that resonated with customers. By honing in on the brand’s personality and ideals, integrating subtle, tasteful branding, and considering the taste of the audience, I designed a t-shirt that people actually wanted to wear.

Illustration, Hand Lettering, T-Shirt Design: Christine Marquez • Photography: Kinsey Linnae