Hi, I’m Christine. A noodler and a doodler.
My work focuses on building brand systems that both look great and mean something, so companies can confidently and consistently connect with their audience across all touchpoints. Over time, I have developed a creative process that isn't simply a means to an end, but an opportunity to ask the right questions and discover the best answers.
I enjoy developing brand strategy firmly rooted in purpose and positioning, interpreting this strategy into a brand story that resonates, and then translating this story into tangible design solutions that drive results.
As a professional, I value curiosity, empathy, and innovation. I believe strong design is built by humans, for humans. I’m most energized by roles where I can define big-picture strategy, while also being hands-on and getting the work done.
I call Fort Worth, Texas home, but you can often find me hiking, camping, and exploring across the world (or sometimes just cozied up on the couch with my dog, a good book, and a cup of tea).